Artist History Mark E. Affleck is president and CEO of the California Avocado Commission (CAC) where he has led a turnaround success of a $500 million sales increase over a five-year period. He executed this successful change program in a highly dynamic, political environment against tough odds including nutritional myths and cyclical commodity volume fluctuations. He is the author of "Adapt Or Die: Surviving The Change Age" and a marketing professor at the University of California, Irvine.

Location Mission Viejo, CA - USA

Copyright notice. All material on MP3.com is protected by copyright law and by international treaties. You may download this material and make reasonable number of copies of this material only for your own personal use. You may not otherwise reproduce, distribute, publicly perform, publicly display, or create derivative works of this material, unless authorized by the appropriate copyright owner(s).