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- Airlines and travel agents.- Travel agents and their assumptions.- Building a strategic frame.- Strategy and the Change Age.- Downsized Change Agers.- Core distinctives.- Crayola and its Core distinctives. |
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- Starting towards reinvention.- “Advice Squad”- Projecteering: Preoccupation with functionality.- Innovating |
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- Radar Scan: 3 forces that will have impact on the future of your company.- Conduct a hunt for “yellow chairs”.- Develop a list of core distintives.- Ending: Tec and change. |
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