Artist description The Brand Plastic delivers its own "brand" of power-pop rock by dishing out such a thick sound. With a wash of guitar sounds, a slew of scattered beats, sailing bass lines, and rich vocal melodies their songs will be shrink-wrapped to your brain for days. The Brand will command your attention and compel you to get up off your ass and dance. Their songs are varied in mood, texture, and meaning. Intriguing, different, and of the times, their pop-sensibility never leads a listening ear astray. This band cannot be contained by andy mold or musical genre. The band's ability to produce a sound all its own becomes poignantly apparent on their widely varied, self-produced, debut album, RADIOFRIENDLY.

Music Style Power Pop/Progressive Rock

Musical Influences Pixies, Radiohead, Pink Floyd, the Police

Similar Artists the Pixies, Pink Floyd, Radiohead, Coldplay, the Police, Pixies, Travis, Dishwalla, U2, My Bloody Valentine,

Artist History The Brand Plastic was formed by Chris Haskett in early 2001 as a three piece. At the begining of 2002, Fred Brown was added to the group on backing vocals and lead guitar.

Group Members Chris Haskett fronts the band with his guitar and voice. Two, twin, fender amps serve as dual engines, propelling a severely unique sound out of his hollowed guitar. By using operatic techniques learned from his mother, Chris will raise the hairs on the back of your neck with the depth, emotion, and range of his voice. Casey Tennis orchestrates the band with his slingerland jazz kit. Schooled at Berklee in Boston, Casey is well versed in the trademarks that make outstanding contemporary drummers. You will find yourself mindlessly tapping your foot to his steady Copeland-esque groove and hypnotized by his uncanny stage presence. Steve Williams adds ingenious counter melodies with both his bass and vocal lines. Juicy bass lines will coat your insides and quench your thirst for raw low tones. With his percussionist backgraound, Steve effortlessly locks in and compliments Casey so well this it's hard to distinguish the bass from the drums.

Instruments Guitar, Bass, Drums, Keyboard, Moog, and Vocal Harmonies

Albums Radiofriendly

Press Reviews DAVID LINDQUIST Indianapolis Star August 03, 2001 The Brand Plastic - Radiofriendly - Pseudonym Records Everything about this debut recording screams "smart." It's revealed in the urbane drumming of Casey Tennis and brainy song titles Megalomaniac and Unentitled. The album's artwork even exploits extra-tall guitarist/singer/songwriter Chris Haskett for a visual gag. The three band members are pictured on the cover in identical single-serve space pods. Tennis and bass player Steve Williams crouch in theirs . . . and Haskett attempts to stand. But the true genius of the Brand Plastic is found in Radiofriendly's running order. The program begins with the instrumental Hi. Fi. Sci. Fi., a showy introduction to Haskett's mind-bending, multidimensional guitar style. Words would only distract from this sonic moon shot. Two tracks later, Haskett launches an intense lyrical plea with Reign Over Me. Typically, this 6-minute slow burn -- not a weak rewrite of the Who's epic Love Reign O'er Me by any means -- would be found at the end of an album. Expectations are raised by this early positioning, and Radiofriendly doesn't disappoint. One high point is the pop gem Eleanor, enhanced by a Velvet Underground echo. And David Lynch would warm to Eleanor's twin peak, the theatrical dreamscape Unentitled. To paraphrase The Graduate, the Brand Plastic is poised for a great future. The Brand Plastic is scheduled to perform Aug. 11 at BW3, 15 E. Maryland St. For more information, send e-mail to thebrandplastic@hotmail.com.

Location Indianapolis, IN - USA

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