www.unloco.com
This
is the story of a bandthat beat the odds. A band that blasted out of Austin
just one year ago on the force of its debut album
and ran face-first
into a wall.
For Unloco lead singer
Joey Duenas, 2001 was probably the worst year of his life.
Most distressing was
the letdown that followed the release that year of Healing, the band's
first album. Dark and aggressive, it captured much of the intensity that
had established Unloco as hometown favorites among Austin's heavy music
community. Even so, Healing wasn't the smash that the band -- and the
label -- had anticipated. A tour was set up in hopes that Unloco's explosive
live shows would build the album's momentum. But as they were preparing
for the road, another crisis erupted when Bryan Arthur suddenly left the
group to take over the guitarist gig with Goldfinger.
Moving quickly to
fill the vacancy, the band connected with Marc Serrano, a young veteran
of the Dallas music scene who was having second thoughts about the band
he was working with at the time. The three members of Unloco drove north
to hear Serrano at a local club.
The combination clicked
immediately.
From September through
November last year they wrote new material -- 14 songs in September alone.
Purely in sonic terms,
Becoming iis a revelation. Working closely with producer Mudrock (Godsmack,
Powerman 5000, 3rd Strike), Unloco examined their own assumptions about
themselves and explored possibilities they hadn't considered before.
More focused, more
accessible, harder hitting, and softened at times by moments of unexpected
reflection, Becoming I fulfills the band's promise of poetic candor and
riveting performance. There are songs so personal that Duenas had to be
persuaded to present them in public ("Texas"), songs that speak
to the growing legions of fans who see in Unloco a mirror of their own
fears and hopes ("Empty"), songs that are without exception
honest, no matter what the cost of honesty might be.
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