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| - Using tactics from unscrupulous negotiators.- Asking prices too soon.- Negotiation as trust and personalization.- Educate and then negotiate.- Ego in a negotiation.- Never apologize for your price.- Labeling the game. | |
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| Rule (5) The person who listens the most will always have the greatest affect on the negotiation.- Power and Options.- Taking Informed Risks- Setting ground rules- A very strong balance sheet- Having very satisfied customers.- 4 lessons of history- Perseverance | |
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