The MP3.com trial project has wrapped up. The decline in the Australian dollar, combined with the nearly 15 hours a week work on it has brought the project to a close slightly ahead of schedule. However, in the testing, it appears that MKT3007 students got the most value from the project in the lead into the exams.
In the next fortnight, the follow up research will be conducted. The existing files will remain on the site for the remains of the semester, but no further updates will occur. Thanks for the participation.
Dr Stephen Dann
Lecturer, Griffith University
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| The Appropriateness and Value of Using of Princess Diana's Image in Road Safety Seat Belt Campaigns Part 2 (live in Boston) |
MP3.com CD: Diana & Road Safety (live) -  buy it!
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| This paper presents the findings of a preliminary study into the value, appropriateness and public reaction to the use of the image of Diana, Princess of Wales in a road safety seat belt campaign. Data collected included attitudes towards Diana, attitudes towards the use of her image in road safety campaigns and evaluations of the three advertisements. The findings of this study indicate that there appears to be sufficient interest in and support for a seat belt use campaign that uses the image of the Princess of Wales to make this a viable area for further study. In particular, the preliminary indications are that a campaign of this type would not only generate interest, but would lead to an increase in support for the campaign it promotes. |
MP3.com CD: Diana & Road Safety (live) - buy it!
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| The 2001 edition of the Use of Diana's image in Roadsafety seatbelt campaigns. This track concentrates on the technical issues of her image being used to endorse a product which failed to save her life |
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| Ethics, consequences and the Social Marketer's burden |
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| Social Marketing Week 1, Second half of the lecture, part 1. |
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| More content from the second hour, when the ethics get the work out |
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| Ethics of Hope |
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| Second week of Social Marketing |
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